Better Business Bureau

The team of in your interest to find out what are the variables that allow a sales letter to produce a significant increase in your conversion rate found a small list of 10 variables (no particular order) that you should try on your sales letter so that it can produce significant increases in your conversion rate. Some of these recommendations may become quite controversial (because often go against what many experts recommend and what they believe many sellers). 1 Sales letter long vs short sales letter. The conventional wisdom of direct marketing is that the Charter long always wins over the short letter. Well, not always. Been shown that while the long letter WINS on the short letter in some cases, the short letter has greater effectiveness than the letter long in other cases.

Of course, much will depend on the quality of the Charter. The only way to check what works best?, is to test with both. Do not assume automatically that the long letter will work better for your site, no matter what tell you some marketing experts. 2 Logos of credibility. Affiliate with organizations such as the Better Business Bureau (BBB) or Hacker Safe and deploy their logos on your Web site, can significantly increase your conversions. But, you should not assume that this will always be the case, can this Act negatively thereby reducing conversions. So, you should make sure first test these logos before adding them to your site.

3. Assurance through purchase or shopping cart orders. Try adding some lines of content on buying or shopping cart orders to inform its visitors about the safety of your financial information and your purchasing staff, this will increase conversions. This often proves to be a very important variable, especially if its target audience tends to be larger in age, or is something new for them to buy things on the Internet.