Also, resist the urge to fill your list with promotional emails every single week. Emails with free valuable information that you send should outnumber the full promotional messages. If not, your subscribers will opt out of your list in droves. Finally, be sure to include a message with your privacy rights policy in the form that is within your site. This reassures people because you respects your privacy and will not share your personal information with anyone else, under any circumstances. So be sure to adhere to this policy of privacy! Remember, the list is the first experience customers have with your business future. So you have to ensure that this experience is positive.
Rule No. 2: Get customizing with your subscribers. People want to deal with PEOPLE, not companies. So you do not want your emails look official or ads that sound like a corporation. To get in touch with your subscribers, your emails should be written in a casual and conversational tone.
Write as if you were talking to a good friend. Let your personality shine through these messages. If you are a comic, use humor in their emails. (Without being offensive, obviously.) If you speak with an accent, let that accent shine through your writing. Include any features that could identify you. This will help your subscribers feel that they know him. This is a great way to encourage them to buy him something to you! Finally, the order to hammer home is that your emails are coming from a real person — as opposed to an organization – make sure that the management of all emails signed your name.